To create inspiring clothing with a commitment to a sustainable future.
Reducing Kool Africa’s carbon footprint is a bit like re-cycling your waste – individually our efforts won’t make much difference globally, but if all businesses make an effort it will make a huge difference.
CEO (Chief Eco-friendly Officer)
Sustainability is often looked at only applying to green initiatives; it is so much more than this. The essentials of managing a business which adds value and generates a profit are also the essence of sustainability.
CFO (Carbon Friendly Operator)
Hey, we try not to make impressive claims about our sustainability to distract from certain unsustainable practices in the apparel industry.
However, Kool Africa strives to make a difference, even if it’s a small one.
So we decided to Go Green. However, there’s a bit more to it than just converting to Woolies reusable shoppers and sipping our Pina Coladas through paper straws.
All our waste is separated and collected by an empowerment company every week for recycling.
Every t-shirt comes with a 100% hand-made, recycled, plantable and biodegradable swing tag. This little paper sensation grows into beautiful living herbs, vegetables or flowers when planted. It also displays your retail price.