Going Green
To create inspiring clothing with a commitment to a sustainable future.
Reducing Kool Africa’s carbon footprint is a bit like re-cycling your waste – individually our efforts won’t make much difference globally, but if all businesses make an effort it will make a huge difference.
Lynda Robison
CEO (Chief Eco-friendly Officer)
Sustainability is often looked at only applying to green initiatives; it is so much more than this. The essentials of managing a business which adds value and generates a profit are also the essence of sustainability.
Richard Robison
CFO (Carbon Friendly Operator)
Hey, we try not to make impressive claims about our sustainability to distract from certain unsustainable practices in the apparel industry.
However, Kool Africa strives to make a difference, even if it’s a small one.
So we decided to Go Green. However, there’s a bit more to it than just converting to Woolies reusable shoppers and sipping our Pina Coladas through paper straws.
What we’ve implemented:
All our packaging is biodegradable.
The ink on our t-shirts is 100 % non-toxic, eco-friendly. You’ll be shocked how uncommon this is.
All our unavoidable emissions are offset by purchasing carbon credits from a carbon registry. They invest in REAL African projects that must alleviate poverty and reduce greenhouse gas emissions. All these projects are independently audited. Very important!
We purchase carbon credits for every order we courier. We calculate the distance from our offices in Cape town to the clients and buy credits based on the number of kilometres.
All our waste is separated and collected by an empowerment company every week for recycling.
Every t-shirt comes with a 100% hand-made, recycled, plantable and biodegradable swing tag. This little paper sensation grows into beautiful living herbs, vegetables or flowers when planted. It also displays your retail price.
Send a Spekboom plant out with every order in South Africa (sorry no over border allowed here). This environmental miracle worker (much like yourself), fights air pollution like no other. Admire your new leafy friend while our subliminal marketing message does its trick.
